See on Scoop.it – Digital and Social Media Marketing for B2B
B2B marketers who develop a composite picture of the real people who buy, or might buy their products can form a bond of customer trust that most rivals can not
Kevin Chase‘s insight:
This is a great precursor to my blog post upcoming next week focusing on B2B purchasing and marketing within that value chain. To understand how businesses make purchase decisions you first need to understand the people behind these decisions and how they make purchase decisions on a personal level. After you understand this you can move on to better understanding of how purchase decisions are made across teams.
See on www.business2community.com
