What drives success during the buying and selling process?

silver and gold coins

An important question is, success for whom?

Hopefully the goal for both buyers and sellers is to create mutual value. Buyers want value for the dollars they spend and sellers are the ones that want to provide that value… at the right price.

The purpose of my research, teaching, and consulting is to work towards creating understanding of how buyers and suppliers can create the greatest value, for all parties involved.