Take my new 9 question survey on social media use!
The reason for this survey is that over the next couple of months I am going to be talking in depth about the sales and marketing value chain. The reason for my interest in this is due to the somewhat disjointed content marketing strategy I have noticed of late. Marketers need to have a strong grasp on exactly who they are marketing to and what types of content they are consuming; a CFO is most likely consuming data in a different way than is a CMO. There are multiple factors that I believe make this relevant to study in further detail as a marketer.
B2B Buying and Selling 