Three Tips for Turning B-to-B Employees into Content Creators

Social media is playing a bigger role in the B-to-B buying process, but motivating your employees to contribute content for social media can be a challenge.


A great reminder that your employees can be a great source of content for any B2B company. There are very simple ways to get them involved in content marketing that can really improve your marketing efforts. I am always a big fan of letting employees use their own voice in marketing. After all, you hired them to add their own expertise to your company.


See on Scoop.itDigital and Social Media Marketing for B2B